It’s 2019 and apparently “blogging is dead.” I’ve loved the blogging community since I first started my photography business back in early 2016, but with each passing year, I see bloggers and photographers drop off the face of the internet and turn to podcasts. While I believe that a creative should only maintain a blog if they actually love it, I also know that creatives aren’t blogging anymore because they may believe there isn’t a market for it anymore. But I tend to disagree. I believe blogging is more important in 2019 than ever before and creating helpful and niche-driven content – whether it be educational, inspiring or humorous – is still relevant today.
Personally, I continue to follow my favorite bloggers on Blog Lovin’ and comment on blog posts weekly, as I genuinely just love this community. I love the written word just as much as I love visual storytelling through photography, and for myself personally, they go hand-in-hand.
Micro-blogging on Instagram is all the rage, and I’m seeing greater importance of storytelling and writing long captions on social media than years prior. Forming connection and friendships through social media and blogging is a big reason why I have intentionally chosen to be in this field and community.
Blogging is not dead in 2019. In fact, we are still in the beginning stages of it. While people don’t check their favorite blogs every day as I do (hey – I’m old school!), we are still using Google every day to answer our questions and give us tips on subjects. We are still searching for connection, friendships, and unique services. And Google is definitely not going anywhere. In this day and age, if you only have the time to maintain one, make it the blog, and then copy and share what you’ve written on social media. For creatives hoping to earn a living on their art, sharing on social media is a necessity. When a social networking app fades with time, having your work recorded on an actual blog that you own is just as important, if not more.
With Google search engines, creating a like-minded community, and micro-blogging on social media continues to rise in popularity, I believe maintaining a blog – if you joyfully feel called to – is necessary and important for these reasons below.
There is nothing I love more than creative self-expression. And as a Leo Moon, I definitely love to share and express myself to someone…other than my husband. While I still don’t make it a habit of checking my reader stats (it literally gives me anxiety), I do generally know that I have a steady readership, and that gives me a lot of encouragement to continue expressing myself through blogging. But even if I never had a single reader ever again, expressing myself through any sort of creative medium brings me an intense amount of joy, peace, and personal fulfillment. Without writing and photography as an outlet for my voice, I know that life would be a tiny bit more mundane with a little less vibrancy. My blog is my safe space to express, reflect and share.
I’ve had dreams to write a book of short stories since I was very young. And while the idea of writing a book in this particular chapter of my life doesn’t sound appealing, I know that I will pursue it at a time when I am older and a little bit wiser. This blog is a place for me to hone and practice my writing skills daily, to help clarify my thoughts and articulate them clearly to readers. What fantastic schooling! What a joyful classroom for indepedent study, focused self-discipline and to improve my communication skills!
Not only am I constantly practicing my writing skills, but I also read a lot of books and blogs, which also further enhances my growth in these areas. I love to consume, just as much as I love to create.
As a blogger, I find that absorbing content and self-reflection is equally important in the writing process. Maintaining an active blog requires that I keep up with the blogging community, reading and commenting on other inspiring blogs, and reading reading reading. Whether it’s a self-help book, a spiritually enlightened text or a photography biography, I love keeping updated in the community. More importantly, I love learning. Running an active blog keeps me actively learning, seeking and discovering. I know that every week, I am growing.
It goes without saying that running an active blog three days a week helps my SEO Search Engine Optimization immensely. Since launching my blog three years ago, I’ve had a few photography clients, brands and companies reach out to me from finding a blog post of mine on Google and Pinterest. The internet and Google is not going anywhere. As a small busisness owner, my blog shows that my store’s lights are turned on. That I am actively working and creating. More importantly, it tells Google and my clients that I am in business.
This website is my purchased house, and unlike social media – which is rental space that is vastly unreliable – I own my blog and this purchased slice and domain on the internet. It is more important than ever, as a creative and small business owner, to run an actual blog and email list. If you don’t believe me, check out these stats!
Less than 6% of your followers actually see your posts.
A Message is 5x more likely to be seen in email than via Facebook
Yep – you heard that right. Times are changing with new technological mediums constantly coming out. Take a second to open up your App store on your smartphone and peruse the top 150 apps – there are social networking apps coming out left and right. Just like Myspace and now with Facebook very slowly beginning to die out, Instagram is just a few years away from beginning to teeter out. With the plethora of ads and influencers, paid sponsored posts and the annoying non-chronological feed that seems to favor popular and trending posts, we are hardly seeing our friend’s personal documentation anymore. And for me personally, I use Instagram as a place to share my artistic photography work, to inspire and reflect joy and also as a place to document the happenings of my life. I love to record the REAL growth and transformation – the hardships and the gratitude.
And I have a strong gut feeling that now is the time to be on Instagram to connect, connect, connect.
To build friendships and a real community. To build a newsletter and to share your gorgeous website. Social media will always be around, but now that Facebook owns Instagram, it’s just a matter of time. I mean, does anyone remember Facebook Pages? They used to be the #1 go-to way for small business owners to build a large client roster from zero. Now the most popular Facebook pages don’t get a single like. Their posts aren’t showing up in Facebook newsfeed. It’s only a matter of time for Instagram.
If you’d like to join my newsletter and receive love notes of joyful inspiration, encouragement, and to be the first to get on my boutique studio’s family session calendar openings (helloooo Fall and cherry blossom sessions!), click here. I only share these coveted dates to those on my email list, and I begin booking these popular cherry blossom sessions 9-12 months out.
At most, I send out love notes directly to your email twice a month, so don’t worry – I definitely won’t spam ya!
Do you agree with my thoughts on Instagram and blogging? And do you still actively blog? Comment below your blog URL – I’d love to follow you on Blog lovin and stay updated!
March 12, 2019
2016 - 2019 Helena Woods | Helena Woods Portraiture is located outside New York City in Fairfield County Connecticut and travels worldwide for her clients. Helena Woods is New England and Connecticut’s premier family, children, baby and newborn photographer specializing in modern classic custom family photography with a timeless look that's always in style. As a professional photographer, Helena captures maternity, newborn, baby and family portraits in NYC, Westchester, Trumbull, Easton, Weston, and Westport, Greenwich, Darien, Westport, Norfolk and all Fairfield County surrounding areas.